FITTED GOLF EQUIPMENT

We consider seven vitally important components that must be carefully matched to your Physical Characteristics:

1. Shaft Frequency: Stiffness or flex of the shaft
2. Grip Size: Fitted to insure a correct grip
3. Length of Club: Enables correct posture at address
4. Lie of Club: Square clubface for square impact
5. Loft of Club: Correlation between height and distances
6. Static Weight: Overall weight of the club
7. Swing Weight: Measurement of the clubs head weight

PHYSICAL CHARACTERISTICS

Custom made clubs aren't for the mass market...there are simply too many details to consider for most household name club manufacturers to effectively sell their clubs. That's not to say the big boys don't make good clubs...they do. They simply aren't perfectly fitted to your game. We take the time and cover all the details...because that's our niche.
We measure five physical characteristics of each and every golfer who comes to us. We then enter that data and use a very sophisticated and proprietary fitting system to deliver a Personalized Specification Sheet for you...and you alone. We then apply our proprietary techniques to assemble your perfectly fitted set of clubs. Your set of clubs is NF4 flex matched, spine aligned and balanced. Every golfer's game starts with his or her equipment...and any compromise at this point exaggerates the mistakes you'll make on the course. Alas, in your very first round with ill-fitting clubs, you move farther from your natural swing to "fit" the clubs that simply aren't made for you.

1. Height: (the shaft must be sized to your height)
2. Wrist to Floor length: (works with height to fine tune length of club)
3. Swing Speed works with tempo to determine shaft flex
4. Tempo works with swing speed to determine shaft flex
5. Hand Size "A" & "B" (fitted grips form perfect grip pressure)

FUNDAMENTALS OF CUSTOM FITTING

A mistaken belief amongst some of our prospective customers is that we only manufacture new golf clubs to customer specifications. This is wrong a high percentage of our business volume is adjusting customers own clubs to the correct shaft/length/lie best suited to their game.

The next stage in our Fitting Programme identifies precisely the optimum fit for the golfer.
In this process the golfer is taught that there are 5 perfomance factors we can change or adjust - Distance, Accuracy, Trajectory, Backspin and the Feel of the club.
The chart below identifies these 5 factors, and listed beneath them are 12 different specifications which can be altered. As you can see, the effect of adjustments made can have either Major, Medium or Minor effects on the club's performance.
The full effect of these changes is determined by how well or poorly that specification was fitted to the golfer's previous set of golf clubs.
Be aware however, that in custom fitting there is a fine line between right and wrong specifications - trade-offs are commonplace. i.e. Distance is nearly always achieved at the expense of Accuracy & Control.
What would you rather have - 20yds more distance on your best shots, or 100% accuracy on all your shots.

• In addition, Sole Angle is a Medium factor in the 1-9 irons for how solid the impact with the ball may be.
  For example, if you want to hit the ball further, we can make 8 specification changes in the golf club. three which will have a major effect, three with a medium effect and two with a minor effect.
  Changes in loft and length, are factors which will help the golfer hit the ball more consistently on the Centre of Gravity and will have the most dramatic effect on increasing distance.
  After that, depending on how well or poorly the golfer was fitted for the medium effect specifications of Shaft Weight, Swingweight and Total Weight, a change in one or all of those three could help also.
  After that Shaft flex and Torque, as minor factors can only help if they were poorly fitted in the first place. EG: If a golfer was playing with stiff shafts; a switch to a much more flexible shaft will a bring a noticeable increase in distance.
  This is just one example of the Fitting Programme in action. It is simple to follow and clearly shows golfers what can and cannot be achieved from adjusting the specification of the golf club.
• If you don't fully understand some of the technical specifications, or how they effect the performance of your golf clubs, here some outline explanations and facts you should find useful.
• LOFT dictates the trajectory and distance of the ball during flight. The more angle of loft, the higher the trajectory, and the shorter the distance.
• LIE angle is responsible for directional control of the golf ball. Too upright and you will tend to pull/hook the ball. Too flat and you will push/slice.
• SHAFT FLEX Light (L), Average (A), Regular (R), Stiff (S), Extra-Stiff (XS)
  Swingspeeds vary enormously between golfers and the shaft has the greatest influence on how the golf club feels. Shafts which are too flexible will produce a lot of extra height on shots and could well create too much hooking spin. A stiffer shaft will assist with control and accuracy, but distance will be sacrificed.
• TEMPO The shaft is the most critical component in the golf club, but it is a myth that swingspeed alone determines the ideal shaft flex - the key factor is tempo. The quicker the tempo, the stiffer the shaft needs to be.
• TORQUE represents the ability of a shaft to twist in a counter-clockwise rotation during the golf swing. Most steel shafts have very low torque values (2-3deg) whereas graphite shafts are generally much higher.
• GRIP SIZE is another very important factor in how the club will feel and will help promote a more neutral grip. Check yours now - right handed players need to see whether the fingertips of the left hand dig into the left palm - if they do then the grip is too small. The ideal is the fingertips just touching the palm.
  

FIVE WAYS TO IMPROVE YOUR GOLF

Professional Swing Instructions
Properly Fit, Quality Equipment
Practice, Practice, Practice
Positive Mental Attitude
Play Regularly